24th Street Promenade

24th Street Promenade
Various Sites along 24th Street, Mission District
November 23, 2009 – January 2010

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24th Street Promenade puts artists into a dialog with the immediate community of Lower 24th Street in the Mission District, where Triple Base is located. Ten Bay Area artists present dynamic new work in storefronts and public sites along the 24th Street working alongside business owners, community organizations and public spaces to create mutually beneficial installations and interventions.
Clare Haggarty
“El Altar de Recuerdos de Calle 24″
3126 24th Street (Sun Rise Restaurant)

Haggarty has created a souvenir mug display in the window of the Sun Rise Restaurant. However, these are not the mass produced mementos seen in your average gift shop. Instead each mug is a unique portrait of the past and present one-of-a-kind businesses on 24th Street. The specialty shops, cafes, and restaurants depicted mirror the variety of people who live in the neighborhood. The mugs simultaneously serve as a record of how the neighborhood has changed and how some places have stood the test of time.
Matthew Rana
“Canto de la Calle”
2958 24th Street (Accion Latina/El Tecolote)

In collaboration with the bilingual newspaper El Tecolote, artist and writer Matthew David Rana will produce a special edition of the newspaper based on material found in its archive. This project highlights El Tecolote’s 40 year history of citizen journalism and radical cultural work in the Mission. The special edition of El Tecolote will be available at the newspaper’s regular distribution points in mid-January 2010. For more information visit: http://news.eltecolote.org/news/
Jerome Waag
“Twenty-four Pelican Calls”
2904 24th Street
http://24pelicancalls.wordpress.com/

Waag has set up a neighborhood survey office in a vacant restaurant space, conducted through the public pay phone operated by The Pelican Group. The artist will call the phone at random, letting the phone ring until someone answers. A list of twenty-four questions concerning the neighborhood will be the starting point for conversation. Snippets of conversation will subsequently be displayed in the storefront window.
Kenneth Lo
“Trophy Store”
2867 24th Street

Who do you wish you could be? What do you wish you had done so far with this single human lifetime? The answers our imaginations present expose an underlying vulnerability and an unfulfilled longing. We ask children what they want to be when they grow up. This project asks a similar question of adults, and then seeks to present the idealized answer as a plausible reality. Working with select participants in the neighborhood, Lo has created a window into the dreams and aspirations of a community.
Zachary Royer Scholz
“Tony, Tony, Tony”
2751 24th Street @ Hampshire (Tony’s Market)

Scholz will repaint the sign running above the windows of Tony’s Market. Some time in the past, two Coca Cola sponsored signs replaced this once hand-painted sign. This project will remove the now dingy signs and paint new signage on both facades of the corner store. The design of this new sign will, through its composition and color scheme, give Tony’s Market a brighter and more positive presence within the community.
Lynn Marie Kirby
“24th Street Listening Project”
Listening brings quiet into the frenetic noise of our time by pausing to focus on what we hear- it is about focusing attention. Kirby has been listening to sites along 24th Street: Garfield Square Field, 7th Day Adventist Church, St. Francis Fountain, Center Nail Salon, AA Meeting House and Brava Theater. She has taken notes from these listening sites and placed these sounds, now as language notes, into the forms found at these different locations–signs, programs, menus, price lists, brochures and posters. For the Listening Project, you are invited to listen actively with Kirby on designated days. Listening times and locations are posted on the Triple Base web site www.basebasebase.com and may be reserved by calling (415) 643-3943. At the end of the shared listening period, listener’s notes will be added to the accumulation materials recording the shared experiences.
view schedule of past Listening Project days

Forrest Lewinger
“Untitled (Signs)”
This project is made up of the comedic and tragic things we may find ourselves doing during times of economic hardship. By combining phrases found in love letters and internet scams, Lewinger has created a disjointed narrative whose protagonist embodies ideas of desire, the need for companionship, and the conflation of economic and emotional distress. The texts will be worn on sandwich boards along 24th Street on the 1st and 3rd Saturdays through January 31, 2010.
Elaine Buckholtz
“Wandering Night House”
On December 18 & 19, from dusk into the evening , Buckholtz will wander the the San Francisco streets with a portable light cart, dousing the Mission Corridor street facades with subtle light projections.
Amber Hasselbring
“Mission Greenbelt: Lower 24th Street”
Hasselbring will sow wildflower seeds in tree basins, window boxes and sidewalk planters along the Lower 24th Street Corridor. The seeds will germinate this winter and bloom in the spring. In March 2010, she will conduct a botanical survey to measure the outcome.

24th Street projects in conjunction with Art in Storefronts:

Abner Nolan
“A New Museum”
2929 24th Street

Nolan has created a highly polished display space for curating everyday materials and objects collected in and around the immediate neighborhood. Using strategies of both museology and retail marketing, the Museum creates a public space for otherwise functional, personal or disregarded objects – as well as a venue for formal interventions in the surrounding environment.

Tahiti Pehrson
“We Built This City”
2782 24th Street

Pehrson has filled this window with over one hundred hand-cut paper works inspired by the 24th Street neighborhood and culture. The intention of the piece is to convey a sense of levity and community, designed to cast shadow and soften light. Monochromatic white absorbs the orange and blue hues throughout the day, softening hard edges into dreamlike scenes that can be revisited for further exploration.
www.tahitipehrson.com

Kelly Ording & Jetro Martinez
“Ms. Teriosa”
3135 24th Street

The artist duo has transformed a vacant storefront into a free fortune-telling business. Cards left outside the storefront instruct passersby to ask “Ms. Teriosa” a question about their future and deposit the card inside a mailbox slot. One week later, the questions will be answered and displayed in the window. The installation includes a bright, bold, carnivalesque mural on the facade and hand-painted elements on the storefront windows.
www.kellyording.com, www.jetromartinez.com